14 Best Low-Cost CRM Software for Small Businesses in 2024

Best Low-Cost CRM Software for Small Businesses: In today’s highly competitive business landscape, customer relationship management (CRM) software plays a crucial role in helping small businesses streamline their sales, marketing, and customer service processes.

However, many small businesses operate on tight budgets and cannot afford expensive CRM solutions. Fortunately, there are several low-cost CRM software options available in the market that provide excellent features and functionality without breaking the bank.

In this article, we will explore the best low-cost CRM software options for small businesses in 2024.

Best Low-Cost CRM Software for Small Businesses in 2024

There are many Best Low-Cost CRM Software for Small Businesses in 2024, but most common are these:

1. Zoho CRM

Zoho CRM is a popular choice among small businesses due to its affordable pricing plans and comprehensive features. It offers a free plan for up to three users, making it an excellent option for startups or businesses with a limited number of employees.

Zoho CRM provides a user-friendly interface, contact management, lead generation, sales pipeline tracking, and email marketing automation. Additionally, it integrates seamlessly with other Zoho applications, such as Zoho Campaigns and Zoho Desk, allowing for a holistic approach to customer management.

2. HubSpot CRM

HubSpot CRM is another top contender in the low-cost CRM market. It is renowned for its intuitive interface and robust feature set. HubSpot CRM is completely free and offers unlimited users and storage, making it an attractive option for small businesses.

The software provides contact management, deal tracking, email marketing, and integration with popular tools like Gmail and Outlook. Furthermore, HubSpot CRM allows businesses to capture leads directly from their website and provides insights into lead engagement and conversion rates.

3. Agile CRM

Agile CRM is a feature-rich CRM software that caters to small businesses’ needs. It offers a free plan for ten users, making it suitable for small teams. Agile CRM provides contact management, email marketing, lead scoring, and web analytics.

It also includes social media integration, allowing businesses to track and engage with their customers across various platforms. Moreover, Agile CRM offers telephony integration, enabling businesses to make and receive calls directly from the CRM system.

4. Freshsales

Freshsales is a user-friendly CRM software designed specifically for small businesses. It offers a free plan for unlimited users, making it an excellent choice for companies with growing teams. Freshsales provides contact management, lead scoring, deal management, and email tracking.

It also offers built-in phone and email functionality, allowing businesses to communicate with their customers directly from the CRM platform. Additionally, Freshsales provides real-time analytics and reporting, enabling businesses to track their sales performance and make data-driven decisions.

5. Pipedrive

Pipedrive is a visually appealing and easy-to-use CRM software suitable for small businesses. While it doesn’t offer a free plan, its pricing is relatively affordable compared to other CRM solutions.

Pipedrive focuses on sales pipeline management, allowing businesses to track and manage their deals effectively. It offers features such as contact management, email integration, activity tracking, and sales forecasting. Pipedrive also provides a mobile app, enabling users to access their CRM data on the go.

6. Insightly

Insightly is a CRM software that combines ease of use with powerful features, making it an attractive option for small businesses. It offers a free plan for up to two users and provides contact management, task management, opportunity tracking, and project management capabilities.

Insightly also offers integration with popular applications such as G Suite, Office 365, and Mailchimp. Additionally, Insightly provides robust reporting and analytics tools, helping businesses gain valuable insights into their sales and marketing performance.

7. Bitrix24

Bitrix24 is a comprehensive CRM software that offers a free plan for unlimited users, making it an ideal choice for small businesses with large teams. It provides contact management, lead tracking, email marketing, and telephony integration.

Bitrix24 also includes project management and collaboration tools, allowing teams to work together efficiently. Moreover, it offers customization options, enabling businesses to tailor the CRM system to their specific requirements.

8. Salesforce Essentials

Salesforce Essentials is a scaled-down version of the popular Salesforce CRM platform, designed specifically for small businesses. It offers contact and lead management, opportunity tracking, email integration, and customer support features.

While it may have a higher price point compared to other options on this list, it provides a robust and scalable CRM solution with the backing of the Salesforce brand.

9. Copper

Formerly known as ProsperWorks, Copper is a CRM software designed for Google Workspace (formerly G Suite) users. It seamlessly integrates with Google applications such as Gmail, Google Calendar, and Google Drive, allowing businesses to manage their customer relationships within their existing productivity suite.

Copper offers contact management, email tracking, task management, and sales reporting features, making it a suitable choice for small businesses heavily reliant on Google Workspace.

10. Streak

Streak is a unique CRM software that operates directly within Gmail, making it a convenient option for businesses that primarily communicate via email. It allows users to manage their leads, track customer conversations, and create pipelines directly from their Gmail inbox. Streak also offers collaboration features, enabling team members to share information and work together on deals and projects.

11. Capsule CRM

Capsule CRM is a straightforward and affordable CRM software that focuses on core CRM functionalities. It provides contact and lead management, task tracking, opportunity management, and email integration.

Capsule CRM offers a user-friendly interface and customizable fields, allowing businesses to tailor the CRM system to their specific requirements. It also provides mobile apps for iOS and Android, enabling users to access their CRM data on the go.

12. Less Annoying CRM

As the name suggests, Less Annoying CRM aims to provide a simple and hassle-free CRM solution for small businesses. It offers a single pricing plan with no hidden fees or complicated features. Less Annoying CRM provides contact management, task tracking, calendar integration, and basic reporting capabilities.

It focuses on ease of use and customer support, making it an ideal choice for small businesses that require a straightforward CRM system without overwhelming complexity.

13. Apptivo

Apptivo is a comprehensive suite of business applications that includes CRM functionality. It offers a free plan for up to three users, making it suitable for small businesses with limited budgets.

Apptivo’s CRM features include contact management, lead tracking, sales automation, and email marketing. Additionally, it provides modules for project management, invoicing, and customer support, offering a holistic solution for small businesses seeking an all-in-one platform.

14. Nimble

Nimble is a social CRM software that focuses on helping small businesses build and nurture relationships with their customers across various social media platforms. It provides contact management, social media integration, email tracking, and sales pipeline management.

Nimble also offers contact enrichment, allowing businesses to gather additional information about their contacts from social media profiles. It is a suitable choice for businesses that heavily rely on social media for customer engagement.

CRM features to consider:

When evaluating low-cost CRM software options, it’s important to consider the specific features and functionalities that are essential for your small business. Some additional features to look for include:

  • Integration capabilities: Check if the CRM software can integrate with other applications and tools you currently use, such as email clients, project management software, or marketing automation platforms.
  • Customization options: Determine if the CRM system allows for customization of fields, workflows, and reporting to align with your business processes and requirements.
  • Mobile accessibility: Consider whether the CRM software provides mobile apps or a responsive web interface, enabling you to access your CRM data from anywhere using mobile devices.
  • Scalability: Assess the scalability of the CRM solution and whether it can accommodate your business’s growth in terms of users, data storage, and functionality as your needs evolve.


Selecting the best low-cost CRM software for your small business in 2024 requires careful consideration of features, pricing plans, and compatibility with your existing systems.

The options mentioned above, including Zoho CRM, HubSpot CRM, Agile CRM, Freshsales, Pipedrive, Insightly, Bitrix24, Salesforce Essentials, Copper, Streak, Capsule CRM, Less Annoying CRM, Apptivo, Nimble, and the specific features mentioned, can serve as a starting point for finding the CRM solution that best fits your needs.

Remember to prioritize your business requirements and budget constraints while evaluating the features and benefits of each CRM software to make an informed decision that will enhance your customer relationship management processes.


What is CRM software, and why do small businesses need it?

CRM software, or customer relationship management software, is a tool that helps businesses manage their interactions and relationships with customers. It provides a centralized database for storing customer information, tracking communication, managing leads and opportunities, and automating sales and marketing processes. Small businesses need CRM software to streamline their customer management processes, improve efficiency, enhance customer satisfaction, and drive sales growth.

How much does low-cost CRM software typically cost?

The cost of low-cost CRM software can vary depending on the provider and the specific features included. Many CRM software options offer free plans or affordable pricing tiers specifically designed for small businesses. Prices can range from free to a few hundred dollars per user per month, depending on the functionality and scalability of the CRM system.

Are there any limitations to using low-cost CRM software?

Low-cost CRM software often provides essential features and functionalities necessary for small businesses. However, some limitations may exist compared to more expensive enterprise-level CRM solutions. These limitations can include restricted storage space, limited customization options, fewer integrations with third-party applications, or reduced customer support. It’s important to evaluate the specific needs of your business and compare them against the capabilities of the CRM software to determine if any limitations might affect your operations.

Can low-cost CRM software scale as my business grows?

The scalability of low-cost CRM software can vary depending on the provider. Some CRM solutions offer flexible pricing plans and scalable features that can accommodate the growth of small businesses. However, it’s crucial to assess the scalability of the CRM software before committing to ensure that it can handle increased data storage, user accounts, and additional functionalities as your business expands.

How user-friendly are low-cost CRM software options?

Low-cost CRM software options understand the importance of user-friendliness, especially for small businesses with limited resources. Many providers focus on creating intuitive and easy-to-use interfaces to minimize the learning curve and maximize productivity. However, the user-friendliness of CRM software can vary from one provider to another. It’s recommended to take advantage of free trials or demos to evaluate the usability and interface of the CRM software before making a final decision.

Can low-cost CRM software integrate with other business tools?

Integration capabilities can vary among low-cost CRM software options. While some CRM solutions offer robust integration options with popular applications like email clients, project management tools, or marketing automation platforms, others may have more limited integration capabilities. Before selecting a CRM software, it’s important to check the available integrations and determine if they align with your existing business tools and systems.

Can I try low-cost CRM software before making a purchase?

Many low-cost CRM software options offer free trials or free plans with limited features. These trial periods allow businesses to test the software’s functionality, usability, and compatibility with their operations before committing to a purchase. Taking advantage of free trials is a great way to evaluate different CRM options and determine which one best suits your business needs.

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